Search Engine Optimization
How to Use the Best SEO Methods and Why You Will Need Them Before Google’s Next Update
SEO has become increasingly complex in recent years, and with the new algorithms and requirements implemented by top search engines like Google and Bing, you can’t help but feel overwhelmed. Fortunately, understanding how search engines and search engine optimization or Seo hero works is not that difficult. However, as we will point out, it is essential to go well beyond the surface layer, since reaching an adequate level of success with your web-based ventures will not be possible unless you are willing to commit.
What Is SEO and Why Do You Need It?
SEO stands for “Search Engine Optimization”. This is the art of affecting the visibility of a website, a web page, or any other app within the primary results, often referred to as “natural”, in web search engines. The purpose is to get such natural traffic, that is, unpaid for results, through search engines such as Google.
Every time you search for something, the search engine you use will retrieve from their ever-changing index lists of web pages ranked according to specific criteria that are determined by the occurrence of the search term you’ve entered, the site’s overall rank, the number of highly ranked websites linking back to the page and, of course, the quality of the content.
Search engine optimization is simply the process through which we optimize a certain page to make it more search engine-friendly. This means that whenever internet users enter search terms that are relevant to the niche or topic the site seeks to rank for, the optimized page will constantly appear on the first – or in the first few – displayed instances in search engine result pages (SERPs).
From last November 16th 2016, the SEO ecosystem has been very excited about the brand new SEO HERO contest run by the Wix web service..
SEO explained in a video
If you’re a zero in SEO right now, take a look at this top video for dummies, you’ll love it!
We’ve uploaded lots of tips in this funny SEO tutorial on youtube. Just enjoy it!
We uploaded lots of tips in this funny SEO tutorial on youtube. Just enjoy it!
The Main Uses of Search Engine Optimization
SEO has many potential uses. For anything from targeting small businesses for achieving success with organic searches to content that draws in only certain types of audiences, you can have everything under the sun:
- Businesses use it to gain exposure and online reputation;
- Entrepreneurs and retailers may use it to promote their products;
- Service providers require it for locally promoting their services across a certain region;
- Bloggers may use it to drive relevant traffic to their affiliate links;
- Academic institutions will want to implement search engine optimization for creating higher appeal for potential students and their parents;
- Even non-profits will use SEO to raise awareness to the causes and actions they promote.
The Inner Workings of Search Engine Optimization
So how does search engine optimization and promotion work? There are several key aspects that contribute to the ranking of a website in most major search engines:
- Appropriate on-page optimization to ensure the website can be properly crawled by search engines and indexed for ideal relevancy;
- The presence of high quality, top ranked websites linking back to the page through one-way, relevant links;
- Keyword-optimized, relevant, readable and 100% original content – although the use of keywords is far less significant nowadays than it was 5-10 years ago.
Any useful search engine optimization method or practice has to take into account one of these three basic goals. As long as your blog or website is ideally optimized, as well as old, popular and active enough to fit all the criteria mentioned above, you can expect many visitors and potential clients arriving from search engines like Google.
Understanding On-Page SEO
On-page search engine optimization is driven by the idea that all text on your website has to come neatly package in search engine-friendly HTML tags with alt descriptions for images, keyword-optimized hyperlinks and the supplementation of flash and java files with relevant text.
Despite advancements in crawler technology, most crawlers still ignore anything but regular text and HTML, so the most complex website designs often require the more complicated optimization practices. Supplementing search boxes with crawlable links and navigation and ensuring you have a transcript for video and audio files will also help search engines rank your site higher.
Tools such as MozBar and SeoBrowser.com will also show you the elements of your site that can be indexed and crawled, so you can further optimize your site after double-checking everything.
The Secrets to Powerful Off-Page Optimization
Since the 1990s search engine algorithms have focused a great deal on links between web pages, and SEO is still based on backlinks to a great extent. Search engine rankings for a certain page or website depend a great deal on high authority links linking back to the page from popular websites, and the main goal of off-page optimization is to attract these types of links.
Some of the main off-page search engine optimization methods include guest book signings, forum posting, directory submissions, paying for various listings or blog commenting.
Search Engine Tools and Tracking Success
SEO can offer many potential benefits if used properly. However, even with the latest insight and best methods in the industry, flying blind and taking the long road simply won’t do. This is why tools and software provided by top experts in the field are available to help you with your pursuits:
- The Google Search Console offers extensive information about geographic targeting, crawl rates and errors and HTML suggestions for title and meta tags.
- The Moz Open Site Explorer will provide you with invaluable insight into your site’s link building potential, website ranking related details and social media share metrics.
- Who says only Google can offer reliable tools to help with SEO? Bing’s Webmaster Tools are just as effective in offering a detailed overview on your site’s general statistics, traffic related information and crawl metrics.
- Another extremely useful tool is the Open Site Explorer also offered by Moz. This reliable piece of software is ideal for link building, and will help you analyze just how good your backlinks are and what the best linking domains might be.
Many other SEO tools can also provide you with extensive help. Google’s keyword tools and various other online apps designed to facilitate keyword research may be indispensable for anyone looking to implement serious search engine optimization changes.
Google Analytics and Bing’s Webmaster Tools are just the start, as other sites like Searchmetrics and Kissmetrics will also offer you the knowledge you need to keep up with your stats and track your success over the long run.
Armed even with this basic knowledge of SEO, you will now be far better prepared at tackling the challenges of promoting your websites and blogs through internet marketing and search engine optimization. You can be on your way to success by finding out a great deal more about the science and art of search engine marketing itself, so browse through our website to learn key information and principles that will help you thrive.
Search engine Optimization basics
First, SEO basics are the onsite and offsite optimization.
Onsite SEO optimization:
On-page optimization is the most used SEO method in natural referencing. It’s in on-page, where we spend time working on developing quality content, in terms of text, infographics and illustration elements etc: content has to be attractive for visitors. So always keep in mind our main key principles for an on-page SEO to get top optimization.
Step one involves optimizing the overall structure of your site for SEO:
- URLs rewriting optimization and enhancement.
- robots.txt root file presence and SEO fulfillment.
- .htaccess presence and optimization.
- XML sitemap files utilization for web search engines.
- no-index or rel canonical attribute assignment on irrelevant pages.
- HTTPS migration with a certificate purchase.
- Load time – page optimization.
- Indexing of web page verifications on a regular basis.
- Web pages indexing verification on a regular basis.
- Google Analytics use on a regular basis.
Step two aims at maximizing the specific SEO of each of your pages:
- Title tag should be accurately written according to the page and its SEO specific objectives.
- Meta Description tag SEO best practices allow to improve your organic click-through rate.
- H1 to H6 headings should be wisely use with keywords variations in semantic space of the page.
- Long Tail utilization, in other words, keywords a bit less specific than the ones you target.
- Google Adwords and Semrush usage to find some ideas of keywords.
- Duplicate internal content has to be avoided within neighboring pages (categories, articles, etc).
- ALT tags mentioned over each picture and text’s pictures incorporated with relative semantics.
- Google algorithm prefers a website where content is regularly updated. So, to improve your SEO referencing, we advise you to maintain a blog with regular posts on your site. You can get ideas from hot topics to attempt to make you visible in Google News as well.
- Quality photos – strict selection regime, and spending time to optimize their size.
- Shema markup utilization using Google Tag manager.
- Internal linkage is a must to allow Google to crawl through your pages semantically and these links to be indexed and assigned a PageRank Thematic.
- Siloing technique may be considered for an excellent SEO.
- UX (user experience) – site design and each page’s layout should be adapted to desired positioning. Design primary objective must be to guarantee an excellent UX.
Next concern is the Offsite SEO optimization:
Offsite optimization covers every action to take, outside of a website, to notify Google that its content may interest readers from other webpages. To excel in SEO off-page, follow these principles:
- Incoming links should come from reliable sites, highly respected and leading authorities in their fields. And bearing content close to yours.
- Content quality and users’ behavior – Google repeatedly explained, through comments by John Muller, Gary Illyes and Matt Cutts, that even though there’s a growing emphasis of these two factors, backlinks (inbound links) have always represented a key ranking signal.
- Backlinks portfolio should be diversified with various anchors, particularly naked anchors based on URLs.
- Long-term backlinks – creation of your backlinks on a sufficient long-term basis is a desirable option. Having 200 links during the first three days but nothing more for the next six months may seem extremely odd.
- Link building of your site should be related to the activity of your site, whether in terms of visits and / or contents.
- Borderline techniques like cloaking, 301 redirect generator and expired domain names constitute abuses that should be avoided.
- Linkbaiting don’t hesitate to do this to obtain quality backlinks.
- Analyzing competitors’ backlinks is possible with Ahrefs or Majestic Seo.
- Facebook and Twitter can serve you to produce backlinks.
Nowadays it’s important to have in SEO onsite and offsite a SEO White hat approach rather than Black hat. And website editors often have issues about investing in SEO on a long-term basis. SEO major problems can be:
- Lack of time from the web company.
- Lack of enough human resources competent in SEO in relation to Google guidelines and requirements.
- Lack of stability of the acquired positions on the first Google page, giving the impression the SEO work has to be always restarted.
We’ve also put together a free ebook containing other useful articles and further guidance, which is also available for you to download here.
- Main SEO mistakes you should not do
- Google Algorithm updates: importance and incidences
- 2017 SEO tendencies
- The most gorgeous SEO infographics
- How to optimize your pages
What are the best SEO sites?
Who are the best SEO consultants?
- Rand Fishkin founder and former Moz CEO, currently working for the Wix SEO HERO contest.
- Will Critchlow, Distilled CEO.
- Ian Lurie, Portent CEO.
- Wil Reynolds, Seer Interactive CEO.
- Chris Bennet, 97th Foor CEO.
- Gianluca Fiorelli, ILoveSeo CEO.
- Marie Haynes, Marie Haynes Consulting Inc. CEO.
- Eric Ward, EricWard.com CEO.